Using ‘Include’ Match Type to Catch Price Inquiries in Post Comments
Master ‘Include’ match type settings in Odirect to capture conversational buyer intent inside complex sentences and comments.
1. Strategic Overview & Operational Challenge
Real social shoppers rarely comment single isolated words. Instead, they leave full sentences: ‘Hi, what is the price for this?’, ‘Can you send me the price in size M?’, or ‘How much with shipping?’. Restrictive exact-matching filters miss over 75% of these high-intent leads.
By configuring Odirect MatchType to ‘Include’, the automation engine triggers whenever designated keywords appear anywhere inside the user sentence. This captures all variations of price and sizing questions, delivering instantaneous catalog links directly to the buyer.
2. Performance Comparison: Manual Handling vs. Odirect Automation
| Metric & Capability | Traditional Manual Handling | Odirect Official Automation |
|---|---|---|
| Conversational Sentence Matching (‘Include’) | Strict exact matching misses 75%+ of conversational inquiries; lost revenue | Flexible ‘Include’ logic parses intent inside full sentences with 100% trigger reliability |
| Security & Meta Compliance | High risk of spam action blocks and credential fatigue | 100% compliant via official Meta Graph API webhooks |
| Response Velocity & Conversion Rate | Delayed by hours; customer dopamine cools and sales drop | Under 2 seconds; captures impulse purchases instantly |
3. Step-by-Step Implementation Guide
- Set Match Type to ‘Include’ within your Odirect trigger settings.
- Input core intent root words such as ‘price’, ‘cost’, ‘how much’.
- Construct a rich DM response featuring transparent USD pricing and a direct checkout button.
- Activate the rule and monitor trigger capture rates across comment threads.
4. Frequently Asked Questions
What is the difference between Exact and Include matching?
Exact matching requires the comment to consist solely of that single phrase; Include matching triggers if the word appears anywhere inside a longer sentence.
Can I assign multiple keywords to the same automated response?
Yes. You can add a comma-separated list of synonym trigger keywords to a single rule.
